Brighten up, tone up. Formulated with pro-grade violet pigment and açaí extract, Purple Shampoo is designed to cleanse and brighten while toning brassy yellow hues in blonde, grey and silver hair.

Who It's For:

• Straight
• Wavy
• Curly
• Coily
• Fine
• Thick

Benefits:

• Brighten
• Cleanse
• Tone

Paraben Free, Gluten Free, No Harmful Sulfates, Vegan, PETA Certified Cruelty-Free